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Elements and Performance Criteria

1. Identify information that needs to be disseminated to the community
   • Access and examine incident response plans
   • Conduct consultations with appropriate personnel as necessary
2. Establish networks within the community
   • Identify stakeholders within the community
   • Initiate contact with key community stakeholders
   • Establish and maintain rapport
   • Enlist cooperation and support in organising and conducting public safety awareness activities
3. Design and conduct public awareness activities
   • Develop a plan in consultation with stakeholders and appropriate personnel
   • Design activities to support the plan in consultation with stakeholders and appropriate personnel
   • Clearly identify measures for assessing the outcome of activities
   • Develop and distribute marketing materials and educational materials/resources appropriate to the context, issue and audience
   • Identify and secure other resources required
   • Develop and implement strategies for delivery of the project to ensure maximum effectiveness
   • Make adjustments as required to meet the needs of specific groups
4. Evaluate activities
   • Assess activity outcome against the planned goals/objectives and measures
   • Complete reports detailing activities, results and recommendations according to procedures

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.
Regulatory framework	The latest version of all legislation, regulations, industry codes of practice and Australian/international standards, or the version specified by the local regulatory authority, must be used, and include one or more of the following: legislative requirements, including work health and safety (WHS) industry codes of practice and guidelines environmental regulations and guidelines Australian and other standards licence and certification requirements All operations to which this unit applies are subject to stringent health, safety and environment (HSE) requirements, which may be imposed through state/territory or federal legislation, and these must not be compromised at any time. Where there is an apparent conflict between performance criteria and HSE requirements, the HSE requirements take precedence.
Public awareness	Public awareness activities include one or more of the following: distribution of educational materials/resources use of media to disseminate information public educational presentations conduct of, or attendance in, community meetings/forums incident exercises Information to support public awareness will be selected as relevant from: incident response plan and management systems in place to prevent an incident warning signals in the event of an incident procedures to be followed in the event of an incident relating to evacuation and welfare operations appropriate people to contact and contact details post-incident management systems social objectives and contributions ecological issues and controls
Incident	An incident is an event which causes, or could have caused, injury or illness; damage to plant, material or the environment; disruption to production or public alarm. An incident is an unintended event, or an unintended consequence of an intended event. This includes: fire and explosion loss of containment excursions above/below acceptable limits for emissions or plant conditions excursions above occupational hygiene or biological exposure limits non-compliance with regulatory requirements security breaches failure to follow procedures complaints vehicle incidents on/off-site incidents
Incident response	Incident response includes one or more of the following: deployment of site incident response personnel containing/controlling the incident at source and or its spread search and rescue operations engagement of external emergency services (such as fire, ambulance, rescue and military) liaison with other agencies (such as environmental, clean-up and specialised troubleshooters) evacuation hazard control Incident response actions must: be in accordance with and relevant organisation procedures use appropriate response equipment where required prioritise the safety and/or successful recovery of personnel and others affected by the incident response not inhibit effectiveness of the incident response or further contribute to the incident
Procedures	All operations must be performed in accordance with relevant procedures. Procedures are written, verbal, visual, computer-based or in some other form, and include one or more of the following: emergency procedures work instructions standard operating procedures (SOPs) safe work method statements (SWMS) formulas/recipes batch sheets temporary instructions any similar instructions provided for the smooth running of the plant
Cooperation and support	Establishing cooperation and support from the surrounding community can alleviate potential problems, including one or more of the following: expressions of community concern about a lack of communication with the organisation an atmosphere of mistrust existing between the community and the organisation constant referrals of organisational activities to local, state/territory or Commonwealth authorities the volume of requests for information received from community groups or individuals protest meetings or rallies by concerned residents

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Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include the ability to:

identify and communicate and consult effectively with diverse stakeholders

identify and plan for information to be communicated

facilitate activities with diverse stakeholders

write materials that convey desired messages in appropriate format and style for range of stakeholders

identify measures and apply them to evaluation of activities.

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Knowledge Evidence

Evidence must be provided that demonstrates knowledge of:

organisation social and ecological objectives

organisational procedures, including those covering:

incident, fire and accident

communication systems

emergency response plans

reporting and information storage

approvals and release of information

community members and organisations who are likely to be stakeholders

incident response plans and management systems

promotional techniques and methods

negotiation techniques

group facilitation techniques

group dynamics

a range of presentation strategies and techniques.

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